For starters, organic SEO allows any brand, regardless of age or size, to get on top of the SERPs (search engine results pages). Thanks to the changes implemented by Google and Bing, this area has become more competitive and a lot more exciting.
At the same time, Google has become much more proficient at detecting black-hat and grey-hat SEO tactics. The risks of going black-hat or grey-hat are much more serious than ever before. Thus, we only recommend using white-hat SEO practices in 2019 in order to make sure you’ll never have to face the dramatic consequences imposed by Google.
So what actually is SEO?
SEO, or search engine optimization, is the complex process of increasing the quantity & quality a site receives from Google, Yahoo, Bing, and other search engines. This process expands over a long period of time and includes strict procedures that need to be followed to the T.
The main goal of SEO is to become visible on search engines for high-traffic terms. For example, if you have a pizza shop in New York, you want to show up for terms like “buy pizza New York”, “best pizza shop NY” or “best pizza near me”. Millions of potential customers search for the best pizza in New York, and that includes both locals and visitors.
Why Is SEO Important for you in 2019?
Thanks to the advancements in technology, the number of people conducting searches on mobile devices has tripled in the last few years. If you manage to get on the first few results on Google and Bing for popular terms, you could dramatically skyrocket your company.
Because Google and Bing are constantly changing the rules of the game and adding new complex algorithms to determine the ranking position of sites, it is imperative to be two steps ahead of the curve. You need to know what is relevant to Google and Bing in order to optimize your site accordingly and reach the first position in SERPs.
SEO is extremely important in 2019 because it allows you to gain free traffic to your site. You don’t have to pay Google or Bing to show on the first page after popular searches. However, you do need to invest a lot of time to get there. Conversely, PPC, or paid advertising, allows you to become visible instantly, but at a much higher cost.
SEO can make or break your business. If you manage to get on top, you’ll gain access to a huge amount of free traffic. What’s even better is that organic traffic converts much better than paid traffic, so you’ll be able to enjoy a very good ROI for your investment in search engine optimization.
SEO Overview in 2019
SEO is an ongoing process that involves creating a strategy, choosing the right keywords, getting links, creating new content and creating a strong social media presence. The most important SEO factor in 2019 is fresh, unique content. You need to create content that is relevant to the end-user and that is perceived as authoritative and unique by search engine crawlers.
SEO in 2019 revolves around content. Your site and blog content should be hyper-relevant to your target niche. In other words, you need to create content that solves a problem customers have, offers them valuable information or allows them to take a well-researched buying decision. Your content needs to be engaging, comprehensive and substantial.
This means that you need to put quite a lot of effort and time into researching your target audience and creating bespoke content for them. The content also needs to be created by having SEO rules in mind, such as keyword density, LSI keywords, anchor links, keywords in headers, first and last sentence, etc.
At KCMO ADS, we focus on creating highly relevant content that helps you get higher rankings in SERPs and comply with all Google and Bing recommendations. We create content that is both authoritative for search engine crawlers and relevant for your site visitors.
We are using the best SEO practices in 2019 for ranking up your site in Google, Bing and in other search engines. Here is the process we use to get you on the top of SERPs.
Step 1 – Analysis of the Target Niche
First, we conduct research on your target market. We start by analyzing your website in order to determine your actual SEO position. We look at meta tags, keywords, headers, text, and code. We are also stepping into the customer’s shoes and we try to determine what their experience is when visiting your site.
We’re looking if whether your website is optimized for mobile, has all the necessary social media links, has a clear structure and is easy to navigate.
Next, we proceed to analyze your competition. We look at their ranking on search engines and try to find out what are the top keywords they rank for. We also nominate a few keywords that you should go for, based on the searches on the market and on the competition.
Step 2 – Keyword Development
This is probably the most important out of all SEO practices in 2019. If you choose the wrong keywords to target, then you won’t achieve your full potential on the market. Yes, you’ll rank for certain keywords, but they might not bring you enough traffic.
We are performing a complete and throughout keyword research & development in order to identify all the keywords with huge potential. We then analyze the statistical data and look at how many of your competitors are also focusing on those keywords.
We go deeper and search for misspelled keywords that people type in search results. We work ceaselessly to identify the best keywords for you to target. All of these keywords have low or medium competition and have thousands or tens of thousands of searches on a monthly basis.
Next, we assess the ranking of those keywords. We use paid and free tools to see exactly where you are ranking on the keywords, we will optimize your site for. We use Excel to provide you with monthly updates on how your site ranking has improved for those keywords.
In order to measure our results and to ensure we are meeting your targets, it is important for you to define your objectives and set your goals. For example, you might want to increase your site visitors from 100 a week to 500 a week. You might also want to improve your conversion rate from organic traffic by 2% over the next 6 months.
Step 3 – Content Optimization & Submission
At this point, we start to optimize your content based on the keyword you need to rank. We integrate keywords in the titles, headers and throughout the text. We also create effective meta tags and place strategic phrases within the content. After we are done, you’ll be pleasantly surprised to see how your new content ranks better in SERPs but also keeps your users engaged.
We continue by developing new sitemaps and by making sure your site can be accessed by all Google and Bing crawlers. We also submit your site to directories in order to help you get more authority links to your domain. Some good directories to submit your site to include Yahoo, business.com and DMOZ.
The amount of links you get is less important than the quality of those links. We come up with directory submission proposals, both paid and free, to help you maximize this SEO ranking factor. We’ll also give you advice on how to leverage the power of link building in order to outperform your competitors.
Step 4 – Continuous Testing & Optimization
Finally, we provide you with regular reports to show how much you’ve grown organically. We allow you to see how the Kansas City SEO techniques we’ve used have helped you reach more customers and have enabled you to enjoy higher conversions and a better on-page engagement rate.
We perform numerous split tests to optimize our approach and to help you leverage the true power of SEO. We’ll also keep you up to date with all the changes we do in order to see for yourself what works best for your brand.
In order to enjoy long-term success, you also need to use our maintenance services. In addition to all the changes on your site and the optimization, we are constantly reviewing your link strategy and customer feedback, in order to gain the peace of mind that you are on the right path.
Our experienced SEO team continually monitors all SEO ranking factors and does the complex analytics to ensure you will keep growing in SERPs. They’ll also review your link building strategy to ensure you only get the highest quality links possible to your site.
The Bottom Line
SEO is quite a complicated area, especially in 2019. Google and Bing are continually changing the ranking factors, so you need to be two steps ahead of the curve. That’s why you need an experienced team of SEO experts to guide you along the way and to help you achieve your true potential online.
Let us help you rank high in SERPs and get all those high-value customers to your site.